Jason Brightman is a creative director with extensive experience in emerging technology, publishing, and entertainment. Expert in producing highly effective, data-driven, segment-leading consumer websites. Proven history of comprehensive strategic planning, application development, design execution, advertising and editorial integration, and staff management.

He is a strong problem solver and effective communicator; able to translate business opportunities into concrete executable plans that deliver rich consumer experiences and optimized company returns.

PROFESSIONAL EXPERIENCE

PC World Communications Inc., Macworld Publishing LLC. San Francisco, CA

PC World and Macworld are the leading consumer brands of the world’s largest technology media company, IDG. They provide news, reviews, and advice, reaching millions of global technology buyers daily.

May 2007 - present

Director, Web Design

Provide the creative focus and user experience strategy that drives pcworld.com and macworld.com. Channel business development, advertising operations, application development, and editorial into user-centered designs that support product discovery, purchase, and use. Lead and mentor the design team that coordinates interdepartmental projects.
Responsibilities include:

• Work closely with CEO, EVP, and CTO to align technology and business objectives with user experience while using data to expand editorial reach
• Systematically evolve UI and UX of PC World, Macworld, MacUser, iPhone Central, and the Business Center to create a code base that is easier to use, maintain, and expand
• Design internal content management systems, editorial tools, and workflows
• Optimize ROI for existing revenue streams with strategic content integration
• Produce cobranded content with marketing partners
• Manage multidisciplinary team with remote members on simultaneous large projects, smartly deploying limited resources to meet critical goals

Harris Publications Inc. New York, NY

Harris Publications is one of the largest special-interest magazine publishers in the United States, with more than 70 titles, including the best-selling music magazine on the newsstands, XXL, the fastest-growing men’s magazine, KING, and the most popular basketball magazine, SLAM.

2002 - 2007

Director, Web and Emerging Technology

Led the planning and development of the online brand extensions and mobile content channels. Built and led the marketing, advertising, design, programming, and operational teams that comprised the growing publishing platform. Provided critical expertise to create ongoing revenue streams with strategic partnerships, content syndication, and operational advancement and expansion. Instrumental in taking the properties from concept to working product.
Responsibilities included:

• Reshaping the strategic relationships between the magazines and sites
• Creating dynamic publishing platforms that are effective brand extensions
• Identifying and implementing emerging technologies, including RSS, blogs, and mobile platforms
• Establishing the complete range of operation partnerships necessary to create a viable infrastructure
• Monitizing sites by generating advertising revenue and sponsorship relationships

1998 - 2002

Art Director, Web

Designed award-winning sites with CSS-based layouts that creatively responded to consumers need for engaging and organized content while providing an optimized response rate for the advertisers. Established information architecture. Responsibilities included:

• Effectively working with magazines’ editorial and design staffs to establish unique but related visual identities for online brand extensions
• Implementing standards-based CSS designs
• Designing and maintaining multiple concurrent sites

1998 - present

Web Producer

Contract Work New York, NY and Rome, Italy

Designed, developed, and produced a variety of fashion, consumer, educational, and B2B sites for select clients. Managed web development process. Consulted on strategic direction and implementation of successful consumer campaigns.

Clients:Verisign DBM, Domainsbot.com, Afternic.com, Jodihead.com, Sanpan Design (HBO and BBC)
Highlights:

• Created DVD packaging for HBO’s “Six Feet Under,” “Carnivale,” and “Rome”
• Developed line look and first season design for A&E’s “Kids in the Hall”
• Designed and produced the web and print identity for DomainsBot.com, including the sites transaction UI
• Developed redesign of Afternic.com, which led to their 2006 acquisition

1998

Art Director

Phoenix Design Works, New York, NY

Created comprehensive brand identity designs and brand extensions for leading sports franchises and advertising agencies.

Clients:NBA, MLB, NASCAR, Woodpecker Cider, ESPN, and Disney
Highlights:

• Award-winning broadcast graphics for ESPN
• Promotional design for inaugural issue of ESPN Magazine
• Logo design for NASCAR’s 50th anniversary

1996 - 1998

Designer

Sanpan Design Inc. New York, NY

Designed award-winning, conceptually engaging consumer packaging for entertainment and children’s properties. Produced and maintained extensive line looks. Designed and deployed email marketing campaigns.

Clients:HBO, A&E, BBC, MGA Entertainment, and Hallmark
Highlights:

• Theatrical poster for Stephen King’s “The Night Flyer”
• Devolped line look and first season design for A&E’s “Kids in the Hall”
• Logo design for MGA Entertainment, makers of “Bratz”

PUBLICATIONS AND APPEARANCES

• 2008 Folio Show, Speaker, “Translating Print Design to Online”
• 2008 Alberta Magazine Association, Keynote Speaker, “The Sublime Online”
• 2006 Adobe MAX Developers Conference, Speaker, “Going from Comp to Code”
• 2006 Folio Magazine Roadshow, Featured Speaker, “E-Publishing Strategies”
• Adobe.com Developers article “Small web team uses CSS to develop big-time magazine site”
• Adobe Edge Newsletter article “Building CSS sites”

EDUCATION

Pratt Institute, Brooklyn, NYBFA Communication Design, 1996

SKILLS

XHTML, CSS, JSP, PHP, AJAX, XML, JAVASCRIPT, SCRUM, Iterative design, Prototyping, CMS systems, Adobe CS4, CS3, Information architecture, UX design, UI design, Public speaking, Situation leadership, Managing remote teams