Jason Brightman

Jason Brightman is a website director with experience in emerging technology development and broad management skills in publishing, entertainment, and direct-to-consumer online properties. Expert in producing highly effective, segment-leading websites, including strategic planning, staff building and management, marketing, advertising, design, and editorial.

Strong problem solver and effective communicator; able to translate business opportunities into concrete executable plans that deliver rich consumer experiences and optimized company returns.

PROFESSIONAL EXPERIENCE

Harris Publications Inc. New York, NY

Harris Publications is one of the largest special-interest magazine publishers in the United States, with more than 70 titles, including the best-selling music magazine on the newsstands, XXL, the fastest-growing men’s magazine, KING, and the most popular basketball magazine, SLAM.

2002 - present

Director, Web and Emerging Technology

Lead the planning and development of Harris Publications online brand extensions and mobile content channels. Build and lead the marketing, advertising, design, programming, and other operational aspects that comprise this growing publishing platform. Provide critical expertise to create ongoing revenue streams with strategic partnerships, content syndication, and operational advancement and expansion. Instrumental in taking the properties from concept to working product. Responsibilities include:

Reshaping the strategic relationships between the magazines and sites
Creating dynamic publishing platforms that are effective brand extensions
Identifying and implementing emerging technologies, including RSS, blogs, and mobile platforms
Establishing the complete range of operation partnerships necessary to create a viable infrastructure
Monitizing sites by generating advertising revenue and sponsorship relationships

1998 - 2002

Art Director, Web

Designed award-winning sites with CSS-based layouts that creatively responded to consumers need for engaging and organized content while providing an optimized response rate for the advertisers. Established information architecture. Responsibilities included:

Effectively working with magazines’ editorial and design staffs to establish unique but related visual identities for online brand extensions
Implementing standards-based CSS designs
Designing and maintaining multiple concurrent sites

1998 - present

Web Producer

Contract Work New York, NY and Rome, Italy

Designed, developed, and produced a variety of fashion, consumer, educational, and B2B sites for select clients. Managed web development process. Consulted on strategic direction and implementation of successful consumer campaigns.

Clients:

Verisign DBM, Domainsbot.com, Afternic.com, Jodihead.com, Sanpan Design (HBO and BBC)

Highlights:

Created web identity and exceptional marketing materials, which led to the acquisition that created Verisign’s Digital Brand Management Group
Designed and produced the web and print identity for DomainsBot.com, including the sites transaction UI
Developed redesign of Afternic.com, which led to their recent acquisition

1998

Art Director

Phoenix Design Works, New York, NY

Created comprehensive brand identity designs and brand extensions for leading sports franchises and advertising agencies.

Clients:

NBA, MLB, NASCAR, Woodpecker Cider, ESPN, and Disney

Highlights:

Award-winning broadcast graphics for ESPN
Promotional design for inaugural issue of ESPN Magazine
Logo design for NASCAR’s 50th anniversary

1996 - 1998

Designer

Sanpan Design Inc. New York, NY

Designed award-winning, conceptually engaging consumer packaging for entertainment and children’s properties. Produced and maintained extensive line looks. Designed and deployed email marketing campaigns.

Clients:

HBO, A&E, BBC, MGA Entertainment, and Hallmark

Highlights: