Jason Brightman is a creative director with extensive experience in emerging technology, publishing, and entertainment. Expert in producing highly effective, data-driven, segment-leading consumer websites. Proven history of comprehensive strategic planning, application development, design execution, advertising and editorial integration, and staff management.
He is a strong problem solver and effective communicator; able to translate business opportunities into concrete executable plans that deliver rich consumer experiences and optimized company returns.
PC World and Macworld are the leading consumer brands of the world’s largest technology media company, IDG. They provide news, reviews, and advice, reaching millions of global technology buyers daily.
May 2007 - present
Provide the creative focus and user experience strategy that drives pcworld.com and macworld.com. Channel business development, advertising operations, application development, and editorial into user-centered designs that support product discovery, purchase, and use. Lead and mentor the design team that coordinates interdepartmental projects.
Responsibilities include:
Harris Publications is one of the largest special-interest magazine publishers in the United States, with more than 70 titles, including the best-selling music magazine on the newsstands, XXL, the fastest-growing men’s magazine, KING, and the most popular basketball magazine, SLAM.
2002 - 2007
Led the planning and development of the online brand extensions and mobile content channels. Built and led the marketing, advertising, design, programming, and operational teams that comprised the growing publishing platform. Provided critical expertise to create ongoing revenue streams with strategic partnerships, content syndication, and operational advancement and expansion. Instrumental in taking the properties from concept to working product.
Responsibilities included:
1998 - 2002
Designed award-winning sites with CSS-based layouts that creatively responded to consumers need for engaging and organized content while providing an optimized response rate for the advertisers. Established information architecture. Responsibilities included:
1998 - present
Designed, developed, and produced a variety of fashion, consumer, educational, and B2B sites for select clients. Managed web development process. Consulted on strategic direction and implementation of successful consumer campaigns.
Clients:Verisign DBM, Domainsbot.com, Afternic.com, Jodihead.com, Sanpan Design (HBO and BBC)
Highlights:
1998
Created comprehensive brand identity designs and brand extensions for leading sports franchises and advertising agencies.
Clients:NBA, MLB, NASCAR, Woodpecker Cider, ESPN, and Disney
Highlights:
1996 - 1998
Designed award-winning, conceptually engaging consumer packaging for entertainment and children’s properties. Produced and maintained extensive line looks. Designed and deployed email marketing campaigns.
Clients:HBO, A&E, BBC, MGA Entertainment, and Hallmark
Highlights:
Pratt Institute, Brooklyn, NYBFA Communication Design, 1996
XHTML, CSS, JSP, PHP, AJAX, XML, JAVASCRIPT, SCRUM, Iterative design, Prototyping, CMS systems, Adobe CS4, CS3, Information architecture, UX design, UI design, Public speaking, Situation leadership, Managing remote teams