Strategy + Creative Direction

ScratchMagazine.com

XXLmag.com’s savvy take on hip-hop taken one level deeper with the new ScratchMagazine.com. While XXL focuses on MCs’ personalities, ScratchMagazine.com will dissect the art of making music … focusing on attracting the everyday hip-hop fan who wants to discover the blood, sweat and tears that goes into popular music’s most innovative genre. Call it an XXL for hip-hop’s super-fans.

» Visit ScratchMagazine.com