Rev up your advertising sales and content creation to succeed in the new world of e-publishingThis one-day seminar will showcase emerging best practices in integrating e-publishing with traditional media, including specific strategies for trade,specialty and association publishers.For publishers of all sizes, the implementation of a successful e-publishing strategy can feel like hacking through a jungle of unfamiliar technologies, while groping in the dark for viable business models. But as e-publishing hits the mainstream, the basic issues—and the keys to success—are becoming well understood. Whether you’re implementing a full-scale e-publishing strategy or simply integrating e-publishing technologies into your print publishing business, this intense, day-long workshop will set the framework for future success. Learn from publishing executives who are successfully growing their businesses— and readerships—in the here and now.Choose from one of three seminar dates and locations:- November 3, Ritz Carlton, San Francisco OR- November 7, Westin Copley, Boston OR- December 5, Chicago Marriott Downtown, Chicago, ILWhat You’ll Learn:• How to open up new revenue streams—or cut costs — in your existing publishing activities• How to tailor your editorial and advertising output to e-publishing readers• How to acquire and manage audiences for your e-published products• How to mesh online, email and print to grow—not cannibalize— your existing audience and market share
Harris Publications
Primedia
Other